The logo

"This is a part of a key to the structure of nature herself."
Pythagoras c550BC

Why the theorem of Pythagoras for The Bay's logo? This magical timeless balance illustrates The Bay's vision:

Our mission: help customers discover value in the next step.

Our vision: every step in harmony with nature.

"A diagram and a step, not a diagram and a penny - a 'step' being a step in knowledge, or what I have called 'The Ascent of Man'

Theorem of Pythagoras

In any right angle triangle, the area of the square on the hypotenuse (the diagonal) equals the sum of the squares on the shorter two sides

"The mathematics of Pythagoras... fired the imagination...

"To this day, the theorem of Pythogoras remains the single most important theory in the whole of mathematics...

"The exact fit of the numbers... describes the exact laws that bind the universe... It penetrates to the harmony in nature."
The Ascent of Man, Dr Jacob Bronowski